• PiKE marketing in a social world

    Don’t get it?

    Because the fundamental assumptions underlying modern marketing have changed, you need to understand how.
    • Thought leader keynote address
    • Social media workshops
    • Strategy sessions
    • Expert commentary on TV, Radio and Print
    • Blog

    find out more

  • PiKE marketing in a social world

    Need an honest broker?

    This is a new market and there just aren't the in house skills for you to know whether you are getting the right advice at the right price.
    • We have no allegiance to any supplier
    • We can ask the questions you need asked
    • We can assemble a team of reliable suppliers at all levels and introduce you.

    find out more

  • PiKE marketing in a social world

    Need strategic guidance?

    Because this is not the same game, you need a fresh look at marketing strategy. We don't replace your current communications brains trust, what we do is provide different perspectives and facilitate you getting a relevant solution from your current agency and PR people.
    • Strategy
    • Coaching
    • Strategic resources

    find out more

  • PiKE Digital Academy

    Need the skills?

    Unfortunately in this case technology has not brought less complexity to you but more. You need people to effectively manage your social media efforts or run your pay per click advertising - some of these just cannot be outsourced.
    The Digital Academy had the first training course in the world
    to be Google Certified and has been running courses
    for over four years to provide these skills.

    The Digital Academy

Don’t get it?

The marketing paradigm we know has changed. It changed because the way we communicate has changed, the brand is no longer the primary source of information or thier own products and can no longer control the idea that is thier brand.

Media is no longer merely a source of information - it has become a site of coordination.

Walter Pike of PiKE | New Marketing

Walter Pike is a well known thought leader on marketing in a social world. With a background in sales and marketing with corporates, leadership in client service and strategy in leading ad agencies and as an academic, the Head of Faculty: Marketing and Advertising at the continents leading advertising school.

He speaks at leading marketing and social media conferences, at corporate strategy sessions and is called on by Radio and TV and print media as an expert commentator on new marketing, branding and social media.

He has the huge advanatge of having been brought up in a traditional marketing paradigm but a thought leader in the new paradigm. He bridges the divide.

Book Walter Pike for:

  • Keynote address
  • Top management social media heads up session
  • Internal strategy conference
  • Conference panel
  • As an in studio expert on your radio or TV broadcast
  • Read Walter's blog - PiKE's Thinking

Digital Academy

The first training course in the world to be Google Certified
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