There is much more to advertising and communication in the social era than putting out content.
- You need to understand the topic around which the community gathers. The social object.
- You need to understand how that topic is structured following the 6 conversational archetypes (see fig)
- You need to understand the key players in that conversation (The real influencers) and what drives them.
- You need to know how to activate them.
- You need to know how to change the structure of the conversation so that you can take the role in leading that conversation.
Our steps in analysis and monitoring.
- We will give you that information firstly in an industry audit.
- We will monitor progress on a monthly basis.
This process is available on its own but is also the first step of our directed activism methodology. Our integrated communications approach for spreading brand and election campaign messages in the social era.