Unfortunately in this case technology has not brought less complexity to you but more.
You need people to effectively manage your social media efforts or run your pay per click advertising - some of these just cannot be outsourced.
The Digital Academy
The Digital Academy had the first training course in the world to be Google certified and has been running courses since 2009 to provide these skills.
We offer seminars, events and tarining course to skill you and your team to be able to function effectivally in the social world.